This PSA ad campaign addresses the problem of speeding in the United States. It is a leading cause of traffic accidents, causing severe injuries and the loss of many lives each year. This set of posters is designed to persuade speeders to slow down to save their own lives as well as other drivers and pedestrians. Because so many drivers go over the speed limit, it is something we can all do better at, which is the made-up name of the organization sponsoring the campaign. 

I chose to use a gun and bullet theme because gun control is a topic many are passionate about in our country due to the many mass shootings that have occurred in recent years. We should put as much concern into our daily driving habits since speeding is also a leading cause of death and something we all do everyday. It is our responsibility as licensed drivers to obey the law, which will help to reduce accidents on our roads.